|
|
|
|
| MARKET SHARES THROUGH 1988 |
| The
graphs below depict Harley-Davidson's market share as compared
to the competition. The following are company shares shown in
percent based on sales of street motorcycles: |
|
|
|
|
|
|
|
|
Harley-Davidson
34.8%
| Honda
23.7% |
| Suzuki
14.6% |
| Kawasaki
13.6% |
| Yamaha
10.0% |
| BMW
2.3% |
| Ducati
.9% |
| Moto
Guzzi .1% |
|
|
In
1992 - 63.2% of the U.S. "Super heavy-weight" model.
(850cc or larger engine) belonged to Harley Davidson |
|
Historically
neither Harley nor its Japanese competitors disclose horsepower
of their engines or sales
figures, however, an industry consultant says the American cruiser
market grew nine percent in 1995 and sixteen percent in 1996
to just over 119,000. A new plant was developed in 1998, in
Kansas City, Missouri raising capacity to 210,000 motorcycles
produced a year by the year 2003. The average customer profile
for Harley Davidson can be viewed here. |
|
|
